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Video Link: https://www.kickstarter.com/projects/petcube/petcube-bites-petcube-play-treat-and-care-for-pets?ref=category

1. What "value" does PetCube deliver and what is/are the company's core competency(s)?

2. Write a mission statement for them?

3. Conduct a brief SWOT analysis.

Business Management, Management Studies

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