Problem: KidCo has produced a new video game for young children. KidCo sells the video games to various retailers (who, of course, will then sell to consumers). It costs $28 to produce and package each game. If KidCo prices the product in order to achieve a 60% markup "on cost" how much will retailers pay for the game? Be sure to support your response with specifics.
- $39.20
- $44.80
- $46.67
- $70.00