(Answered) Video case 62 business-to-business marketing at flight

Management Studies

Video Case 6.2 : Business-to-Business Marketing at Flight 001

Questions

1. How does marketing Flight 001's products to give as gifts to companies such as Orbitz affect sales at Flight 001's retail stores?

2. What potential conflicts might arise between Flight 001's wholesale business to Jet Blue and Northwest and Flight 001 retail business? Do you think their wholesale/retail strategy is sound? Why or why not?

Attachment:- Case- Flight001.rar

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