1) In problemnaire design, a problem such as "Do ABS systems reduce car accidents?" suffers from the problem of a problem:
A. respondents cannot easily or accurately answer.
B. that is sensitive, that respondents are reluctant to answer.
C. that is one sided, presenting only one side of an issue.
D. that asks two problems at once.
E. that steers respondents to a particular response.
2) Randall wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured problemnaire but is not sure what responses to include for each problem. Randall could use ________________ to help him develop his problemnaire.
A. in-depth interviews
D. primary data mining
E. international surveys
3) Leonard just bought his first bagel franchise. As part of the franchising agreement Leonard receives a monthly report detailing the actions and results of other franchisees. Leonard will hopefully use this market research to:
A. provide a link between him and his environment.
B. help him understand the needs of his customers.
C. monitor the marketplace.
D. decrease the uncertainty associated with decision making.
E. all of the above.
4) Victor's custom auctioneering service provides online auction selling assistance. Victor wants to determine which auction site is best for his customers. To address this problem, Victor will next:
A. identify the type of data he needs to have.
B. determine which statistical procedures he will use.
C. collect data.
D. define his data collection procedure.
E. outline the presentation format he will use.
5) Chris had laughed at some of the cultural mistakes companies had made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product, and it didn't seem quite as amusing. He narrowed the issues down to sociocultural factors. He was looking at both __________ and _________________.
A. verbal communication; logistics
B. product uses; currency rates
C. visible artifacts; underlying values
D. potential boycotts; symbols
E. language; trading blocs and social structure