Very few companies have unlimited resources, and the ones that don't must make the most of the resources they do have. Identify a large public company that has implemented a new market strategy for its products. You cannot use the same company strategy you previously used. Prepare a brief analysis of the company's strategy while discussing the following issues:

1. Identify the company and summarize the new market strategy it employed;

2. Identify whether the company is meeting its financial and strategic objectives;

3. Discuss any key indicators of the company's performance in the industry;

4. Select any three of the key financial ratios and explain what they tell about the company related to its new market strategy;

5. Discuss any strength and weakness in the company strategy; and

6. Use one or two of the Five Generic Competitive Strategies to define the company's target market and whether the company is focused on pursuing a cost or product differentiation advantage over its competition, and the advantages and pitfalls of pursuing this strategy.