Vera Bradley in 2015 on pp. 320-332. Book - Gamble, J., Thomson, A., & Peteraf, M. (2015). Essentials of Strategic Management: The Quest for Competitive Advantage. New York, NY: McGraw Hill. (Answer must reference the book).

1. Does Vera Bradley have a well-defined strategy? How can the strategy be best characterized? (minimum requirements: 3+ paragraphs)
2. Does Vera Bradley have any core competencies? Distinctive competencies? If so, what are they? (minimum requirements: 3+ paragraphs)
3. How attractive is Vera Bradley's situation? What can a SWOT analysis reveal about the company's situation? (minimum requirements: 5+ paragraphs)
4. How would you advise the management and Board to improve their market standing, competitiveness, and financial performance over the next 3 - 5 years? What steps should management take? (minimum requirements: 5+ paragraphs)

My budget is a min of $50 tip will be extra.