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Vellus Products is a small company that produces personal care products for dogs. Vellus product initially began exporting when a Taiwanese business placed an order for its dog shampoo. Since then, Vellus Products has expanded its export business and today, international sales account for about half its total sales. Vellus Products now sells in 28 countries around the world.

Can other small companies learn from the experiences of Vellus Products? Reflect on the tips of vellus Products' founder Sharon Doherty for beginning the export process.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9173105

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