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Management Studies

VALS is one of the most popular proprietary segmentation tools used in marketing. Go to the VALS website:

www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy?

One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields. Then, go to http://mapapps.esri.com/create-map/index.html and enter your ZIP code to make a demographic map about where you live. What are the advantages of using GIS in market segmentation?

450 - 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91884331

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