Utilizing the readings from the text and your research, provide an in-depth analysis into the best practices that businesses use in the creation of a social media presence.

For example, a company can establish a blog as a method for disseminating information to its customers and the public domain in general. Sometimes, negative posts from customers concerning a company's products are posted. An example of a discussion point is on the effects that negative publicity has on customers and the organization.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

The paper should be APA-formatted with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references is required to support your paper and to provide additional discussion points.