Utilize your own practical experience (even as a patient) and scholarly literature to proactively identify a TQM project which you could proactively identify and critically analyze the following:

The TQM model from the lecture – categorize your TQM project and apply the 3 steps

Locate reliable benchmarks to support your project control function

Outline your managerial process for conducting the project – include the six steps planning, staffing, etc.

In your final paragraph critically evaluate and support why this process improvement will result in quality improvement and aligns with the strategy of the organization and the health care industry

Be specific and think critically about this, instead of general statements of communicate to the consumer answer the how! Lots of literature about effective communication, trust and other aspects of marketing out there.