Using what you have learned about the value of information and how it is able to be converted into a meaningful and useful context, review the case study on page 90 of the Baltzan text, "Political Microtargeting: What Data Crunchers Did for Obama" and answer questions 1, 2 and 5.  Each question should be answered separately and clearly. Ensure that you utilize APA 6th Edition formatting, including the citation of any resources used. You will need at least 2 references to support your research. Your assignment will be graded according to the rubric, which can be viewed when clicking on the assignment link.