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Using the information provided in the tables, which of the five green segments identified by Cotton International would you target if you were marketing a clothing line in each of the following situations. Explain your choices. a. Well-known brand name that is moderately environmentally friendly but has the potential for mass appeal. b. Well-known brand name with a track record of environmental friendliness and a high naturalfiber content. c. Moderately well-known brand name, with low prices, that has been cited in the past for behaving in ways that are not environmentally friendly.

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Operation Management, Management Studies

Category:- Operation Management
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