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1. using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market. -
2. What changed first-the Starbucks customer or the Starbucks Experience? Explain.
3. Based on the segmentation variables, how is Starbucks now segmenting and targeting the coffee market'?
4. Will Starbucks ever return to the revenue and profit growth that it once enjoyed? Why or why not?

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