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Using the Five Forces model, explain the prospects for profitability of the Commercial Aircraft Industry. (The closing case in Chapter 2 will give you some ideas; but, you will have to think further than that.)

Charles W. L. Hill; Gareth R. Jones; Melissa A. Schilling (2014) Strategic Management: Theory & Cases: An Integrated Approach, 11th Edition; Cengage; Mason, OH; ISBN-10: 1285184491; ISBN-13 9781285184487

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