Using the event of Blackberry industry collapse to write an assignment by answering the following questions:

· What is (are) the marketing problem(s) (about a page)

You should identify the key marketing problem(s) you will address in your project. Identifying examples of the problem will help you focus your project. You may use examples – photographs, commercials, promotions, etc.

· Consumer behavior analysis (about 4 pages)

The heart of your project is your creative analysis of the basic consumer behavior issues involved in your marketing problem.

· First, you should identify the specific consumer behavior issues that are relevant to the marketing problem you have identified. It is important to be quite specific in your problem definition (e.g., are the issues related to consumer attitudes, cognitive decision making, or perception?).

· You should apply concepts, models, and theories we have discussed during the quarter (e.g. perception, decision-making, attitude formation, social influences, etc…). Use these concepts to study, understand and explain the issues you are focused on.

· Recommendations (6 points)(about a page)