Using the data below you worked with grazyna to calculate, Ask an Expert

Management Studies

Using the data below, you worked with Grazyna to calculate the revenue per ad dollar of the three TV campaigns being broadcast to Sacramento viewers during various programs. Television Campaign: Local News Program Number of Spots: 5 Rate (Ad Cost per Spot): $80,000 Target Market (Sacramento, CA): 466,488 Rating (Obtained from Nielsen Data): 3.8 Revenue per Impression (Obtained from Company Data): $65 Television Campaign: Local Sitcom Number of Spots: 8 Rate: $35,000 Target Market: 466,488 Rating (Obtained from Nielsen Data): 2.5 Revenue per Impression: $45 Television Campaign: Local Talk Show Number of Spots: 10 Rate: $15,000 Target Market: 466,488 Rating (Obtained from Nielsen Data): 1.6 Revenue per Impression: $25 ABCD 1 2 3 4 5 6 7 8 9 10 11 Component News Program Sitcom Talk Show Frequency (No. of Spots) Rate Media Cost (Frequency x Rate) $0 $0 $0 Target Market Rating Reach (Target Market x Rating) / 100 0 0 0 Impressions (Reach x Frequency) 0 0 0 Revenue Per Impression Total Revenue (Impressions x Revenue per Impression) $0 $0 $0 Revenue per Ad Dollar (Total Revenue / Media Cost) NaN NaN NaN

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93087014

Have any Question?Write your Review or question?

Related Questions in Operation Management

1 differentiate between customer-facing and business-facing

1. Differentiate between customer-facing and business-facing Processes, give examples. 2. Use a Company scenario to support your answer.How can Porter’s 5 force model be used to measure /describe a company’s competitive ...

Assignment what makes the best place to work and

Assignment : "What Makes ______ the Best Place to Work and Why?" Choose one (1) company that you believe would be an ideal company to work for based on working conditions, salary, opportunity for advancement and work inv ...

1 bring the advice from these different models into a

1. Bring the advice from these different models into a single list, omitting the overlaps. 2. Reflecting on your own experience and knowledge of organizational change, consider what issues and steps are missing from thes ...

Assignment -crisis leadership or risk management

Assignment -Crisis Leadership or Risk Management Report Organizations are susceptible to an array of crises. There are different types of threats with no "one way" to manage them. This reality presents multiple business ...

Court visit - call the district court near you to ask when

Court Visit - call the District Court near you to ask when either landlord-tenant or small claims matters will be heard that week. You may attend in any county or state. Attend court for 1 1/2 hours. If you wish to atten ...

Radovilsky manufacturing company in hayward california

Radovilsky Manufacturing Company, in Hayward. California. makes flashing lights for toys. The company operates its production facility 300 days per year. It has orders for about 11,500 flashing lights per year and has th ...

University of wolverhampton becoming an iso 9000

University of Wolverhampton: Becoming an ISO 9000 University August 1, 1994, was a red-letter day most of U. of W. employees will never forget. That day, the university became the “first university in the UK, and perhaps ...

The heavy duty company produces a variety of industrial

The Heavy Duty Company produces a variety of industrial machinery. One of its vendors is Fine Bearings, which supplies Heavy Duty with all of its ball bearings — approximately 52,000 per year. Since Fine Bearings is a sm ...

Over the years there have been some growing challenges for

Over the years there have been some growing challenges for the veteran affairs such as accountability for poor Dr. Performers, timely processing of Veteran benefit claims and the wait time for veteran healthcare. These a ...

Review the philosophical arguments put forth by hume and

Review the philosophical arguments put forth by Hume and Rachels. Then, discuss at least two arguments (one from each author) with which you agree or disagree. Provide reasons and examples to support your view. Review Mc ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert