Using the business-level strategies described in chapter 5, Ask an Expert

Management Studies

Using the Business-Level Strategies described in Chapter 5 of this week's readings (namely, cost leadership, differentiation, focused-cost leadership, and focused differentiation), identify how a nationally-known company has effectively used each strategy as part of its value proposition. Be sure to substantiate your selections with reference-supported commentary for each.

Just one company (Coca Cola) for each strategy.

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