Using the bookpride william m ferrell o c foundations of, Ask an Expert

Management Studies

Using the book

Pride, William M.; Ferrell, O. C.. Foundations of Marketing (Page 392). South-Western College/West. Kindle Edition.

1. Define supply-chain management. Why is it important?

2. Describe the major functions of marketing channels.

Why are these functions better accomplished through the combined efforts of channel members?

4. Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to

be distributed?

a. New automobiles

b. Saltine crackers

c. Cut-your-own Christmas trees

d. New textbooks

e. Sofas

f. Soft drinks

8. Identify and describe the factors that may influence marketing channel selection decisions.

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