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Using socio-cultural distinctions as a backdrop, consider how various cultural characteristics affect the buying behaviors of various segments of consumer markets. Understanding that each cultural segment represents a unique set of buying characteristics, perform external research, and discuss your thoughts regarding the buying behavior characteristics that are associated with of the following sub-cultures:

• Asian-American: ?how can a marketer effectively target this market segment? ?use examples to explain/support your ideas.

• Gen Y (generally people born between 1977-1994): ?discuss their current buying behaviors. ?will the current U.S. economy have a lasting impact on this generation's overall buying behavior? ?use examples to explain/support your ideas.

• The feminist movement of the 1970s: ?what impact did this movement have on marketing strategies? ?use examples to explain/support your ideas.

• Why are each of these market segments important to a firm's overall marketing strategy?

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Operation Management, Management Studies

Category:- Operation Management
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