Using Decision Matrices

You want to buy a low-cost laptop for your college work and consider price the most important feature.

Your Task. Study Figure 12.3 on page 385 and change the weights in Table 2 to reflect your emphasis on low price, to which you will assign a factor of 10 because it is twice as important to you as unit weight, which receives a factor of 5. The hard drive is likewise secondary to you, so you give it a 5 also. Last, you change battery life to a factor of 7 from 10 because it is less important than price, but more important than unit weight and hard drive size. Calculate the new scores. Which low-budget computer wins this time?

Text Book: Business Communication: Process and Product By Mary Ellen Guffey, Dana Loewy.