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Aristotle's Classification Scheme

1) A speaker such as Barack Obama, what is it about this speaker that makes his communication memorable?

2) Using Aristotle's classification scheme, decide whether you think this speaker's power to persuade comes from ethos, pathos, logos, or from a combination of these methods.

3) Explain what led you to this conclusion.

4) What qualifications do you believe a communicator needs to be considered effective today?

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