Using an example business to business (B2B) organization with which you are familiar, identify four marketing challenges, and recommend how those challenges can be addressed using the principles covered in this subject.
Challenges may relate to: http://redfusionmedia.com/5-major-challenges-b2b-marketers/
Organisational buying behaviour
Customer relationship management
strategies Segmenting the business markets
Business marketing planning and developing strategies, Managing products, Managing services, Managing business marketing channels, Managing innovation and new industrial product development, Pricing strategies, Business marketing communications.