Using a grocery retailer in australia as an example discuss, Ask an Expert

Management Studies

Using a grocery retailer in Australia as an example, discuss the major steps the retailer needs to consider in developing its retail promotional strategy.

a. Determining promotional objectives

b. Establishing overall promotional budget

c. Selecting the promotional mix

d. Implementing the promotional mix

e. Reviewing and revisiting the promotional plan

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92544012

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