Discuss and illustrate out the recent developments which communally have become recognized as “green marketing” (i.e. marketing sympathetic to environmental, related issues and ecological) and describe the likely significance of such issues to organisations involved in marketing over the next decade.
Measure the concept of “product life cycle” (PLC) as a strategic management tool. Use instances to show how elements of marketing mix alter and change in relative importance in each stage of PLC.
Illustrate out why it is essential for marketing managers to keep up to date with appropriate technological developments. Demonstrate your answer with; instances to show how with the advent of internet, this has changed the ways of performing the marketing activities.
Using a flow diagram, demonstrate the main sequential phases of Marketing Planning Process (MPP). Then, illustrate out the kind of marketing activities, information gathering and decisions made by management at each of phases.