Ask Marketing Management Expert

Using a company of your choice, determine the strategic business goals. Develop an IT strategy that aligns to the business goals. You can use the balanced scorecard approach or you can develop your own method for defining and aligning the IT strategy to the business strategy. You will need to cite at least two credible sources that will provide justification for your strategy or approach.

Finding a company: If you are employed, it is best for you to use your current place of employment so you can practically apply the concepts in this assignment. Alternatively, you can use a nonprofit organization or any other organization you may have ties or access to.

Your IT strategy should include:

Business Goals and Objectives
List at least two or three specific business goals for the next year or two with an explanation of the business’ rationale for the goal.

List an objective for each business goal to explain what the company needs to do to achieve the goal.

IT Strategies aligned with business goals and objectives
List one or two IT strategies for each business goal
These should be recommended strategies that would enable the business goals and objectives to be achieved.
If your company already has IT strategies, you may provide an analysis and justification or new recommendation for each of the strategies

Organizational Structure
Describe the structure of the organization including:

  •             Organizational design
  •             Organizational culture
  •             Leadership factors (the types of leadership displayed within the company)
  •             Business processes
  •             Physical layout (i.e., how many offices, virtual offices, international locations)

IT Infrastructure
Describe the current IT infrastructure including:

  •             Hardware
  •             Software
  •             Network
  •             IT resources

This should be a high-level overview
IT Challenges

  •     Describe internal and external challenges IT faces in meeting the business needs
  •     Include social and/or ethical considerations
  •     Risks
  •     Describe risks IT might face when implementing change


As you develop your strategy, you may want to consider the following:

An effective IT strategy will enable the business operations, helping business leaders achieve business goals more efficiently and effectively.

Focus on top priorities. Take the time to understand organizational issues, how they are related, and how they affect performance. Determine what will happen if nothing changes and where IT can have the greatest, positive impact.

Identify how IT supports business processes. The business is relying on their capabilities to achieve the business goals. The IT strategy should include a plan for supporting those business capabilities, creating efficiencies, and competitive advantage for the business.

Define IT priorities and governance for IT. Without priorities and a process for IT governance in place, progress will be slowed. An agreed upon plan for governing IT will enable the decision process.

Understand the challenges. Improving processes and increasing efficiencies through IT implementation also requires behavioral and sometimes organizational change. With these changes come inherent challenges. Understanding and planning for those challenges will increase the chance of success in meeting the business goals.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9766766

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As