Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. My product is the Air max 90 winter sneaker boots by Nike Inc.

Develop a 700-word analysis that includes:

• Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines