Use the University of Phoenix Material: Business Model and Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

My company is a consulting company.

Write a 700 to 900 word paper in which you explain the importance of your selected business's vision, mission, and values in determining your strategic direction. Include the following: 

• Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
• Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization's strategic direction.
• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.