Use your own word, please write 150 words for each answer.

1) When trying to increase firm performance, what are the advantages and disadvantages of focusing more on customers rather than cost-cutting? Which do you believe is more important, and why?

2) Why are 30-second messages important in the business world and how might the ability to deliver convincing and meaningful 30-second messaged enhance your career, or a company's performance? Why do so many people lack this skill, and why are so many business people unaware of this concept? Write about the idea of short, concise, meaningful communications/presentations.

3) What are the five most important factors associated with good time management, and why (be sure to rank)?

4) describe any cash cows, dogs, and stars? In other words, explain why it's (for example) a cash cow - what makes it a cash cow, dogs, starts and describe the major benefits it provides to the company.