Use your imagination and create your own personal retail store. First of all, explain its name (incl. brand logo and colors) and tell what products you would sell in it. What is it about your personality and lifestyle that would make it most comfortable for you to offer these items? Secondly, tell how you would merchandise the products. Explain how they would be displayed in the store and how they would be priced and promoted to be competitive. Next, tell where you would want this store to be located, to be close to your target market, and if you would have a corresponding website that would allow customers to also shop online for your products. Finally, tell what the atmosphere would be like inside the store, and what consumer behavior concepts you would appeal to in order to provide the best customer service possible.

OR

Over the years consumers have quenched their thirst for information, knowledge that will help to make their lives more desirable and satisfying, by reading books. Although the methods they use to do this, such as online, with a Kindle, or even an audio book, have changed, the desire to learn from other people's ideas and experiences has remained strong. Pretend that you are having lunch with a friend and they comment about how they think you know more about a certain subject than anyone else they have ever known. What is that subject? Whatever, you agree that it has always been something you were passionate about knowing. The friend then suggests that you write a book about that subject, and you begin to formulate its content in your mind. Describe in your essay in detail exactly what the book would be about and how you would like to organize it chapter by chapter. What are the most important ideas and experiences that would be included in it? What values in other people would you appeal to in order to make the writing inspirational? What pictures and colors would you use for the cover of the book to make it attractive to consumers? What catchy name for the title? Finally, tell what you think would be the best way to market the book overall.