Use this week's reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.

Items suggested for discussion can include (but are not limited to) the following:

The use and selection of technology for each segment

Types of messaging expected for each demographic

Use of the largest, most popular social networks, Web sites, and other social media sites for each demographic segment

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

This should be an APA-formatted paper with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum.

A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points.

Assignment Objectives

Recognize the different uses of social media and the impact on individuals, groups, and society

Describe the various ways businesses are using social media to achieve goals and objectives