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Use the knowledge of marketing management to analysis the global market of Lexus(1989-now):

1) Analysis of the macro and micro environment in the Lexus using marketing concepts and frameworks.

2) Application of relevant marketing concepts to explain the marketing mix strategies of the Lexus.

3) Demonstration of critical evaluation of the marketing mix strategies based on marketing theory and the information in the situational analysis.

4) Development of appropriate recommendations based on marketing theories and strategies.

Please write as more as possible.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92482054

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