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Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective.

• Discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92515322
  • Price:- $20

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