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Use the following Web site to search for studies: http://www.ncbi.nlm.nih.gov/pmc/

Choose one study on a topic of interest to you. After you have read the study, respond to the following:

Is the study exploratory, descriptive, or explanatory?

What is its content area?

Is it based on primary or secondary data?

Identify and describe one concept investigated in the study.

For this concept, explain how it was measured.

Submit your answers in a 2 to 3 page Microsoft Word document.

Cite any sources you use in the APA format on a separate page.

Marketing Management, Management Studies

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