Use the following link to obtain the article about Coors . It will provide general information, however, you will need to do additional research to complete all of the essays! It will be easiest to access financial information about the Coors company itself, rather than their newest innovation, however, you should allude to this new product line in your other essays

Essay One

Provide basic background information about this company. Critique the mission and vision statements of this company using the tools and techniques presented in this class. Conversely, if they do not have either of these tools, suggest a sample mission and sample vision statement for this company then critique each. Include an analysis of their current goals.

Essay Two

Using Porter's four quadrant theory, identify and explain this company's position in the marketplace, include analysis of competitors for the other three quadrants. Include in your analysis a discussion of the five forces model and its impact on this company and industry segment. Note: Visuals can be beneficial to communicate your analysis.

Essay Three

Create a brief problem statement for this company. Next, conduct a SWOT analysis for them including as many of the PESTEL external factors and internal factors as possible in your assessment. Based on your SWOT analysis suggest three strategies they could pursue to more firmly establish their competitive position. Be sure to define the strategy and provide an appropriate example for this particular company.

Essay Four

Discuss this company's current financial stability (include financial ratios and stock information, if applicable, to demonstrate your assessment). In other words, are they financially stable and how do you know? Note: Visuals can be beneficial to communicate your analysis.

Essay Five

If you were a strategic consultant presenting the above analysis to the company, what advice would you offer? Incorporate (and credit) the theories of some of the experts presented in class as part of your recommendations. Draw from the Expert Presentations and/or the Position Papers to select theories applicable to your analysis.

Attachment:- thecoorsfamilybranchesout.rar