Use the following guidelines to write an environmental analysis and an industry analysis of 350 words:  The company I have select is Southwest Airlines.

1. Using external credible sources, research the segments of the general environment to write the environmental analysis of this Capstone Project.
2. Incorporate the five forces of competition to help write the industry analysis of this Capstone Project.
3. If you are entering global or international markets, use the CAGE model (see "Distance Still Matters: CAGE Distance Framework") to help you write the industry analysis of this Capstone Project.  Document will be uploaded. 
4. What do you see as being the trends, outlook, or forecast for the type of organization that you are writing about in this Capstone Project? 

PLEASE ENSURE THE FOLLOWING:

• Prepare this assignment according to the APA.
• Paper addresses all of the issues stated in the assignment criteria.
• Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
• Writer is clearly in command of standard, written, academic English.
• In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.