Use Ibibo Company as an example for a business plan (1500-2000) words for a new business plan in Kuwait.

Ibibo Group: Dealing in the currency of trust

Asish Kashyap was confident that the ecosystem in the e-commerce space was well on its way to achieving critical mass in India. Based on his confidence, he set up Ibibo - a company whose core business model is to ensure trusted transactions on th internet for both buyers and sellers

Objective: The objective of this assignment is to require students to apply the models, techniques and processes studied in this subject to a business plan for innovation in Kuwait.

Tasks: Each group is required to complete a business plan report of up to 1500 words

1. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:

• The company's present value proposition

• Plot the company's value proposition on a value curve

2. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:

• A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)

• Plot the new value proposition on a value curve

• An explanation of how this innovation would enhance the ‘day in the life of the customer'

• An overview of how this innovation could be delivered profitably.