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Use both research and your personal experience to develop a SWOT analysis of your college or university (your school's website is almost certainly a rich source of information). Remember that strengths and weakness are internal, and typically within the control of the organization. Opportunities and threats, on the other hand, are external; typically the organization cannot control opportunities and threats, but still must respond to them.

  • How could your school leverage its strengths to capitalize on its opportunities?
  • How could it mitigate threats by bolstering weaknesses?
  • What strategies does your analysis suggest?
  • Do you think top management at your school would be willing to consider these strategies? Why or why not?

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