Use an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management.

Address the following:

1. Summarize the article and discuss the author's main points.

2. Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements.

3. Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.

4. What questions might you pose to the author of this article?