(Answered) Us coffee market- 1 make and justify the following

Management Studies

U.S. Coffee Market-

1. Make and justify the following forecasts

a. the size of the total retail market in 1983 and 1988

b. the split of the market by major segments (decaf versus caf., etc.)

i. Justify the choice of the dependent variables, independent variables, data points (if applicable)

ii. Discuss the assumptions that you underlie your forecasts (differentiate facts from assumptions). please give market share forecasts for 1983 and 1988. 1b is about whether the market share trend for that sub-market is up or down so in 1b you will use regressions as well but just time trend regressions.

iii. Discuss any caveats associated with your forecasts

2. What are the implications of your forecasts in Question 1 for the marketing strategy of each major producer?

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Marketing Management, Management Studies

Category:- Marketing Management
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