Upon successful Completion of this course, you should be able to demonstrate an understanding of marketing management and its complexitiessuch that you can:

1) Describe the specific characteristics of a business scenario.

2) Identify challenges, dilemmas and decisions that marketing managers face, generally and specifically.

3) Explain the strategic and integral role of the marketing department in a business.

4) Develop and present a case study with focus on marketing manager's challenges and dilemma.

5) Analyze real life situations experienced by organizations and discuss and propose possible strategies for marketing managers