Upgrading images - how successful have these efforts been, Ask an Expert

Management Studies

Upgrading Images

Sears, JC Penny and Wal Mart tried hard in recent years to upgrade their images and appeal to higher class consumers. How successful have these efforts been? Do you believe this strategy is wise? Have other retailers tried to downgrade their images and appeal to lower class consumers? If so, provide examples and explain.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9282408

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