UPA COPMANY

MANAGE MARKETING RESEARCH

Basic Introduction of topic you have selected

Business Profile

About your company - Type, location, Products and services that you provide, target customer etc.

Research Need/ Problem

Sales, competitor, Loss in Business, Brand Awareness, Segmenting your target customer, market trend etc.

Research Objective

1. Identify the consumer response to the company's product.
2. Know the consumers' needs and expectations.
3. Seek maximum information about the consumer, i.e. the know consumers' income range, their location, buying behavior etc.
4. Know the nature and extent of competition and also the strength and weaknesses of the competitors.
5. Check the reaction of the dealers to the company policies.
6. Evaluate the reputation of the company in the market.
7. Identify and solve the marketing problems of the company.
8. Search for new marketing opportunities.
9. Find out alternative uses of the existing products.
10. Estimate the cost of marketing of goods and service.

Research Questions

Data Requirements
Primary

Secondary

Methodology - Data Collection

Quantitative

Qualitative

Measures to be determined:

Clear

Valid

Relevant

OHS Requirement/ Policy

Project Expectations/ Ethical Consideration

Fulfilling the requirements of Research Objective

Legal Requirement

Privacy

Anti-Discrimination