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University of Phoenix Material

Social Media Feedback Activity

Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

1. Establishment Feedback

Research a review-based social media site such as TripAdvisor®, Yelp®, UrbanSpoon®, Bookings.com®, Hotels.com®, or something similar.

Pick a local service establishment and review the feedback.

Provide a 3 to 5 sentence summary below.

2. Service Improvement

Identify 3 to 5 major areas of improvement.

Discuss in 3 to 5 sentences per topic how you would use the feedback from social media to improve service within the establishment.

Area of Improvement Social Media Feedback Suggestion/s to Improve Service

Operation Management, Management Studies

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