Unit Learning Outcomes

1. Engage in ethical production of academic essays, business reports, correspondence and presentations through research and application of appropriate referencing

2. Create a clear, coherent and independent exposition of knowledge and ideas in academic/business writing

3. Discuss and apply the writing process in various types of academic essays, business reports, correspondence and presentations

4. Identify and apply structural elements of essays, reports and business correspondence

5. Develop and demonstrate academic research skills

Assessment Description

Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive communication for over 2000 years.

Describe these appeals with specific examples of their application in modern business communications. How important are such appeals in digitalised business communications?

In your essay, you are expected to cover the following:

Explanations of ethos, pathos and logos.

Specific examples of how ethos, logos and pathos apply to modern business communications.

Consider to what extent these concepts can be applied to digital business communications and why

Use at least 3 credible sources to support your essay. Remember you  need to cite sources in-text, as well in the reference list.

Detailed Submission

1,000 words
2.5 cm margins
1.5 point spacing
Calibri or Arial font
11-12 size font