Unit III Assignment

Communication Plan Outline

Submit an outline of your Crisis Communication Plan due in Unit VII. The Crisis Communication Plan can be for an organization of your choice and should, at a minimum, cover the elements discussed in Chapter 8 of the Walaski textbook. Please refer to the Communication Plan rubric and the Communication Plan instructions found in the syllabus under the Unit VII Mini Project for specific assignment requirements as you complete your outline.

Write in complete sentences, and use APA formatting for any references used in your outline. (This means you must insert in-text citations in the outline and include a References page.) See the Success Center Resources page for information on outline formatting. In the CSU Student Portal, go to Success Center/Resources/Writing Resources/Writing Skills.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit IV Assignment

You are the CEO of a major corporation whose databases were recently hacked and sensitive customer information was stolen. The press has been hounding you for some kind of a statement regarding the situation and what the corporation is doing to protect its customers and prevent this from happening again. Would you as the CEO speak out about the crisis or would you choose a frontline spokesperson to represent the corporation? Explain your choice.

Please respond to the following questions (even if you chose the CEO to make the statement):

• What are the essential elements of a good and effective spokesperson in a crisis?

• What criteria are considered in selecting that particular person?

• Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one?

• Why is the "head and heart" principle important for a spokesperson during a crisis?

• Why does the media wish to speak with frontline employees during a crisis?

• How can the spokesperson's body language and presentation skills impact the audience?

• How would you as the CEO mitigate any damage to the corporation caused by erroneous information given out by the frontline employee?

Your response to this scenario should result in a paper that is a minimum of two pages. Please be sure to reference any sources used, including your textbook. The title page and reference page should be included as well; separate from the body content. The entire paper should follow APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit V Assignment

Simulated News Conference Paper

Create a crisis situation related to your field, field of interest, or place of work, and simulate a press conference. Write a paper no less than three pages including the following information:

• Introduction and description of your crisis including which stage of the crisis the press conference is taking place in.

• Description of how you will handle a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson.

• Draft a statement that the spokesperson will present.

• Draft three trick questions that the reporters may potentially ask in this particular situation, and provide your answers to those trick questions.

• Create clear headings for each of the four sections of this paper.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VI Assignment

Presentation to Executive Team

Imagine you are the head of Corporate Communication in an organization that has yet to embrace social media. Assemble a presentation for the Board/Executive Leadership Team to persuade them that social media is necessary for prudent and effective crisis management. Your goal is to gain their confidence, resources, and overall endorsement of your plans to include social media in the organization's crisis response.

Your presentation should be at least 10 slides in length with speaker notes included for each slide. There should also be a title slide and a presentation slide not included in the 10 slides. (Resources for effective PowerPoint presentations can be found on the Success Center's Resources Page under Writing Resources and then Writing Skills:

https://mycsu.columbiasouthern.edu/student/learningresources/online/writing_resources/WritingSkills/ )

Make sure to include descriptions of at least three different social media tools, how each is being used to communicate during crisis management, and rules for how to get your message across efficiently, effectively, and succinctly using these tools.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VII Mini Project

Crisis Communication Plan

Develop a crisis communication plan for an organization of your choice. Include a social media policy.
You should combine the sections of the plan that you have already worked on throughout this course, being sure to make adjustments for any feedback you might have received from the professor.

Plan should be no less than five pages long and include, at a minimum, the following items:

• Title page (with clear identification of organization)

• Statement of purpose

• Scope

• Situations and assumptions

• Audience profile

• Chains of command/approval processes (operations)

• Key communication strategies

• Delegation of responsibilities

• Evaluation of communication efforts

• Guidelines specific to social media use

• References