Unit II Essay
Marketing Plan: Part I
3 page essay / Cumulative marketing plan
Description of your start-up company is explained below. (Note that this description is basic, and you will need to be creative and develop the business idea/model. This is a cumulative marketing plan, submit only the designated unit's work.
Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today's customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in demand. Initial research needs to develop what types of travel services are in demand by this target market.
This unit's submission should consist of the items listed below.
Include an introduction/overview of the company.
This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.
Discuss market research strategies.
This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.
Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
· The format of the submission should be in essay format using subheadings.
· Write essay in APA format and submit Micro Soft Word document
· Include a minimum of (5) five sources, (3) three of which must be peer-reviewed, academic sources that are no more than (5) five years old.
· The submission should be a minimum of (3) three pages in length (not counting the title and reference pages).
· Cite all references correctly and use in text citations