Unit 11 Discussion: Advertising
Please refer to the syllabus for complete instructions and expectations for discussion posts. Your individual response should be about 350 words minimum and should refer to textbook concepts.
When replying to classmates, your posts should continue the discussion and be about a paragraph in length.
Instructions:
Think about the different persuasive strategies used in advertising that were discussed in the textbook (snob appeal, hidden fear...).
1. Find a current commercial or ad and provide the link so your classmates can view it (this can be a commercial - provide the link, or a print ad - post a photo). Or you may describe the ad.
2. Explain which persuasive strategy you think is being used (famous person testimonial, plain-folks pitch, snob-appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising).
3. Discuss whether or not you think this commercial or ad is effective. Why?
Unit 12 Discussion: Public Relations
Directions
Considering the BP and Tylenol cases cited in this chapter, what are some of the key things an organization can do to respond effectively once a crisis hits? Please use specific examples from the above cases (what did Exxon, BP, and Tylenol do that was positive? what did they do that was negative?) anddiscuss effective strategies in general.
Unit 13 Discussion: Media Effects
Please refer to the syllabus for complete instructions and expectations for discussion posts. Your individual response should be about 350 words minimum and should refer to textbook concepts. When replying to classmates, your posts should continue the discussion and be about a paragraph in length.
Instructions:
1. List some ways in which the mass media may contribute to or cause negative social effects.
2. Can people working in the media do something to lessen the negative effects?
Consider what interventions could be made in the education of media professionals to solve these problems. What factors work against your proposed solutions?
In other words, what are competing influences in the media industry that might stymie reforms? Do people working within the mass media have a responsibility to try to lessen negative media effects?