Undertake a site appraisal of the intercontinental hotel, Ask an Expert

Management Studies

Undertake a site appraisal of the Intercontinental Hotel Double Bay as described in the 'Virtual FieldTrip' presentation. Heavily supplement your research with relevant web sources, the library databases, journals and other sources you discover to discuss the factors below.

Size/site; positioning (NOT location); access; visibility; relationship to surrounding demand generators; relationship to other (external) facilities; relationship to competitors. Please alsoinclude a SWOT analysis to open your report and a detailed component on FFE. Students are required to provide secondary support and analysis in their discussion. An Executive Summary, Table of Contents, Conclusions and Recommendations are required.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M93052317

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