Understanding Organizational Capabilities, Capacity, and Competitive Advantage This unit is dedicated to achieving an understanding of the internal organizational capacity and capabilities as well as actual or potential competitive advantages. Application of the Value Chain principle identifies the nature of relationships of interconnected dimensions of service delivery and support activities that generate value in healthcare markets to assess potential areas of strength and weakness as well as opportunities for process improvement or investment to maintain or achieve competitive advantage. The net organizational effect of this module is to determine "What can we do?" or the corollary question, "What can't we do?" The initial post will contain the following information and/or address the following points: Organization's Name (John Hopkins Hospital). Organizational Service or Product Line (Gynecology department). Identification of strategic or marketing tool or concept being applied. Identification and description of informational sources to support application of strategic or marketing tool or concept.