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"Uber's First-Mover Advantage in Mobile Ride-Hailing Services." Discuss how and why Uber's success can be at least partially attributed to being a “first-mover” in its category of Mobile Ride-Hailing Services. Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.

Operation Management, Management Studies

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